Montblanc unveiled Meisterstück Selection Sfumato, masterfully painted leather goods with a contemporary and sophisticated appeal, on 1 April 2015, in an event hosted at 3 Olaf Street in London’s West End quarter.
The glitzy affair saw award-winning actor and Montblanc Brand Ambassador Hugh Jackman join Montblanc CEO Jérôme Lambert for the global launch of the one-of-a-kind pieces inspired by “sfumato”, an ingenious painting technique developed during the Renaissance by the great masters including Leonardo da Vinci, and applied by Montblanc to the treatment of leather to highlight its natural beauty.
Among the attendees of the exclusive launch were famous fashion bloggers Adam Gallagher aka @iamgalla as well as Kadu Dantas aka @kadudantas
|A Montblanc artisan demonstrating his skills and expertise to Hugh Jackman|
|There is a great level of intricacy, care and detail involved in the production of Montblanc products|
|Montblanc brand ambassador Hugh Jackman welcoming the guests|
|Montblanc Brand Ambassador Hugh Jackman & Montblanc CEO Jérôme Lambert|
The launch was held inside the expansive London art venue where its dramatic façade featured a colourful light installation by legendary contemporary artist James Turrell. Guests were transported into the world of Montblanc craftsmanship, and were given a tour of the aesthetics of the designs and also the passion that goes into creating the Sfumato Selection.
Artisans demonstrated the skills and expertise required to make each piece from the design phase and the treatment of the leather, to the final assembly of each individual piece.
Guests got to view the new Meisterstück Selection Sfumato pieces on display
Meisterstück Selection Sfumato pieces which included a document-case, full briefcase, a large tote, a wallet, coin case, card holder and belts, were displayed in three areas, each one themed around one of the three colours of the new collection: rich brown, flannel and navy blue.
After the preview, there was an intimate dinner for Hugh Jackman and 100 VIP guests in an atmospheric dining area lit by candles and theatrical spot lighting. Each of the three tables were dressed to mirror the elegant tones of Sfumato collection with decorations, linens, chairs and flowers inspired by one of the three colours.
Unfortunately I wasn’t invited for the dinner in London however Montblanc Malaysia invited me to their boutique in Pavilion Kuala Lumpur to see the preview of the collection up close. Also invited was upcoming model and celebrity Venice Min, and my manager Tim Chew from Malaysia's Hottest Bloggers.
We ended up doing an informal shoot with some of the gorgeous products from the Montblanc Meisterstück Selection Sfumato collection.
You can really feel the quality of the products when you carry them. Each were beautifully crafted and very elegant.
Venice Min with a beautiful and elegant Meisterstück Selection Sfumato briefcase
Venice with a large tote bag from the Meisterstück Selection Sfumato collection
Here’s your chance to walk away with some awesome Montblanc leathergoods!
Simply visit the Montblanc boutique at Level 2, Pavilion KL to take a picture of the Montblanc Meisterstück Selection Sfumato collection and share it on your Instagram or Facebook. The top 5 images with the hashtag #montblancsfumatomy with the highest number of “Likes” by 23 August 2015 will be the winner.
Terms & conditions apply.
For more information, head over to www.montblanc.com
Photo credits: Montblanc Malaysia