Emma Roberts, Ciara and Kate Mara were among the guests at the H&M Studio Autumn Winter 2016 show on 2 March 2016 which was held under the domed ceiling of the historic Bourse de Commerce in Paris. The inspiration for the show was strong women and the beauty of independent minds.
Models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef showcased new looks that expressed a woman’s individuality, and the diversity of the female character. The models strutted down a specially created runway that was reminiscent of the clarity and enchantment of a frozen lake, reflecting the influence of nature on the collection.
The new outfits showcased mixed powerful tailoring with Swedish heritage and handicraft. There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.
Nicolas Godin of Air produced an original track “Mystery Lake” exclusively for the show, with a choir singing live at the venue to 600 international editors and guests who attended the show held during Paris Fashion Week. The show was also broadcast live to a global audience at studio.hm.com.
H&M Studio is the key seasonal collection from H&M, with its own dedicated design team. This limited-edition collection will be available in 200 stores, as well as online, from 8 September 2016.
More info at http://www.hm.com/my/
Images courtesy of H&M.
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