This year’s campaign for H&M Loves Coachella will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover Let’s Live For Today by The Grass Roots, showing Coachella’s influence beyond the festival.
H&M Loves Coachella is an exclusive collection in collaboration with one of the world’s greatest festivals. The collection is about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world.
“H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.
“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
Key pieces in this year’s H&M Loves Coachella ladies collection include the sheer black lace spaghetti-strap dress, worn with blue-tinted sunglasses. Lace-trimmed slip-dresses have festival attitude layered over the hand-drawn Coachella tees, while the essential floral-embroidered denim jacket is perfect over a metallic body with a sheer powder-pink pleated mesh skirt. For the ultimate festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.
For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back and the cut-off denim shorts has biker details at the knee, for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.
H&M Loves Coachella will be available in the US from March 23 and globally from March 30 in all H&M stores.