I'm sure many of you know the brand Johnnie Walker, and I am pretty sure tons of you are well informed of their infamous party that happens every year. Well guess what, it is happening this month! I
Since the first Johnnie Walker Black Circuit Lounge in
back in 2010, JOHNNIE WALKER® has consistently delivered money-can’t-buy insider access into the elite world of the pioneering Vodafone McLaren Mercedes™ Formula One® Team. Malaysia
The collaboration between JOHNNIE WALKER® and Vodafone McLaren Mercedes™ goes back to 2005 and has forged an enduring partnership with a shared belief in innovation and progress, creating exclusive and exciting experiences that enhance and amplify the status of their fans.
This time round, JOHNNIE WALKER® presents the JOHNNIE WALKER® CIRCUIT LOUNGE, the new signature race party series succeeding BLACK CIRCUIT LOUNGE on 23 March 2013, which will see an exclusive gathering of A-list celebrities, leaders of commerce, and privileged competition winners to celebrate the race weekend at the Terminal 2, Skypark.
Jenson Button thrilled the crowd when he showed up at the party last year.
The JOHNNIE WALKER® CIRCUIT LOUNGE takes the glamour and sophistication of the iconic race party series to the next level by taking inspiration from across the JOHNNIE WALKER® range of whiskies, from the familiar BLACK LABEL® to the intense smokiness of DOUBLE BLACK™ and the creamy smoothness of the celebratory GOLD LABEL RESERVE™. Simply put, we get to enjoy more flavours and some wonderful new drinks inspired by Johnnie Walker!
Charles James Wright, Senior Brand Manager, JOHNNIE WALKER®
Malaysia, says “The JOHNNIE WALKER® BLACK CIRCUIT LOUNGE grew into one of the most anticipated race parties on the calendar over the past three years. In 2013 we intend to elevate STEP INSIDE THE CIRCUIT™ by fully immersing our fans in a more luxurious and exclusive VIP party experience that is CIRCUIT LOUNGE. The launch of the new CIRCUIT LOUNGE signature race party series is complemented with the most audacious prize offerings that will give our consumers an unforgettable motorsport lifestyle experience that money cannot buy.”
Guests at the JOHNNIE WALKER® CIRCUIT LOUNGE can expect to revel in the exceptional taste of newly crafted, original whisky cocktails based on big bold flavours, created exclusively for the party:
The BLACK FLAVOUR LAB will feature top class international mixologists prepare and personally serve guests with a series of BLACK LABEL® cocktails designed to challenge and delight the palette.
The GOLD LABEL RESERVE™ bar will serve a variety of exquisite serves and cocktails, including the popular signature tipple “Fresh Gold”.
Also look out for the JOHNNIE WALKER® DOUBLE BLACK™ cocktail which is a new addition to the party.
|Expect some awesome entertainment|
The upcoming party will feature celebrated producer and DJ Ivan Gough, known for his eclectic remixes and legendary tracks over the past 10 years, along with the groovy beats of DJ Vogue Williams, the vivacious Irish model and DJ, and IMMA*BLEEP*YOUUP!, one of the most energetic local DJ trios in Kuala Lumpur.
“JOHNNIE WALKER® always strives to deliver unparalleled motorsport experiences and exceptional parties. This year with the incredible STEP INSIDE THE CIRCUIT™ Grand Prize on offer and the launch of the new signature race party, CIRCUIT LOUNGE, we will give local fans a chance to access the inaccessible and experience a taste of the opulent luxury lifestyle like never before” explains Charles James Wright, Senior Brand Manager of JOHNNIE WALKER® Malaysia.
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