H&M launched its fashion collaboration with platinum-selling recording artist Zara Larsson, with a capsule collection – inspired by the Swedish pop sensation’s style – featuring strong graphics and edgy streetwear pieces.
Known for her playful and empowering songs, the Zara Larsson & H&M capsule collection not only reflects the same messages of fierce and feminine women, but also the pop star’s personal style. Pieces such as an oversized hoodie and t-shirt dress, both emblazoned with hot pink graphics and strong feminist messages, are balanced by more body-con shorts and tops. The colour palette is dominated by a range of pinks, with silver and black as complements, while velour, denim, mesh fabrics and cotton jersey are the main materials.
“I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style,” says Zara Larsson.
Zara was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. For instance, pink was chosen not only because it’s one of her favourite colours, but also because “it’s feminine, powerful and everyone looks good in it,” according to her.
“Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs. We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show-meets-street style,” says Pernilla Wohlfahrt, Head of Design and Creative Director at H&M.
With the recent release of her first full-length album So Good, 2017 is already a big year for the singersongwriter; and now she’ll also be able to add an exclusive H&M fashion collaboration to her growing list of achievements.
The limited Zara Larsson & H&M capsule collection, which includes clothes and accessories will be available at H&M Lot 10, Avenue K and Sunway Pyramid from 18 May 2017.